91% of Japanese ‘Will Not Buy IPhone’
You know the old joke that 99% of statistics are made up on the spot? The reality is somewhat worse: 100% of statistics can be skewed any way you like. The buzz this day is that 91% of Japanese don’t want…
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<p>You know the old joke that 99% of statistics are made up on the spot? The reality is somewhat worse: 100% of statistics can be skewed any way you like.</p>
<p>The buzz this day is that 91% of Japanese don’t want to buy an iPhone, which makes it look like the WonderBrick is going to flop in Japan. But let’s take a look at the survey itself. First, the sample size was just 402. Four hundred people in a country of around 127 million people. 402 “<span style="font-style: italic;">members of the CLUB BBQ free email forwarding service</span>“, according to the blog “What Japan Thinks”. The distribution of age was skewed to the high side, with the majority of respondents in their 30s (43.5%) and 40s (34.8%).</p>
<p>But the survey was taken on the 5th and 6th of June, several days <span style="font-style: italic;">before</span> the iPhone 3G was even official. So, if these people represented the average Joe, and not the geek crowd, they might not even have known about a Japanese iPhone. Worse, the iPhone question was apparently tacked onto the end of this survey, which was actually about “mobile phone battery changing”.</p>
<p>Let me state that again. After a bunch of questions about swapping out batteries, you are then asked if you would buy a phone with no user swappable battery. A phone which, at the time you’re asked, doesn’t exist. I’d probably state “no” to that, and I plan on buying a 3G iPhone.</p>
<p><a target="_blank" rel="nofollow" href="http://">iPhone not a “battery exchange function” high needs</a> [Blogch via <a target="_blank" rel="nofollow" href="http://whatjapanthinks.com/2008/06/16/9-want-a-softbank-3g-iphone-in-japan/">What Japan Thinks</a> and <a target="_blank" rel="nofollow" href="http://www.tuaw.com/2008/06/18/survey-91-of-japanese-dont-want-an-iphone/">TUAW</a>]</p>
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