How to Revive HD DVD: A $2.7 Million Super Bowl Ad! [Hd Dvd]

Resuscitate an Ailing Format for Dummies. Step 1: Deny you’re sick. Step 2: Fire Sale! Step 3: Profit Purchase a 30-second Super Bowl spot for $2.7 million. Step 4: Profit.

Interestingly, the Blu-ray ballers won’t be posting their own spot since they weren’t able to cobble one together in time. Instead, they just offered this barb from BDA chair Andy Parsons: “Running a Super Bowl ad isn’t likely to convince consumers that HD DVD will win the format war.” Pointy! [TG Daily]

Share This

Popularity: 1% [?]

Share This

This entry was posted on Tuesday, January 29th, 2008 at 12:13 am and is filed under Super Gadgets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.